Jason Bernstein, senior director of programming and acquisitions at ESPN, is the newest member of the Tennis Industry Association’s Board of Directors. Bernstein oversees digital media programming content acquisitions and scheduling for ESPN’s live multi-screen sports network, ESPN3, and its authenticated networks service, WatchESPN. He is also responsible for the content acquisition and scheduling strategy for ESPN’s tennis business.
“We’re delighted to have Jason join our Board of Directors,” said TIA Executive Director Jolyn de Boer. “I’m very much looking forward to working with him, along with the entire Board of Directors and our industry partners, in helping to grow this industry.” Bernstein’s first meeting as a TIA Board member was March 11, during the inaugural Future of Tennis Summit held in Indian Wells, Calif.
Over the last two years, Bernstein’s efforts have led to ESPN’s landmark 11-year agreement with the US Open, long-term extensions of the Australian Open and French Open coverage, ATP and WTA TV and digital season-long content, and the Wimbledon acquisition. Bernstein, who joined ESPN in 2002, also is the architect of the Nathan’s Famous Hot Dog Eating Contest as a made-for-TV event.
About the TIA: The Tennis Industry Association, the not-for-profit trade association for tennis, is THE unifying force in the tennis industry whose mission is to promote the growth and economic vitality of tennis by working closely with the U.S. Tennis Association and industry partners to develop and implement initiatives to increase tennis participation and improve the health of industry businesses. Core TIA activities include producing more than 70 research reports annually on participation and consumer/trade research, in addition to Grow the Game Initiatives such as PlayTennis.com, 10 and Under Tennis, the GrowingTennis System™, Tennis Welcome Centers, Cardio Tennis, Careers in Tennis and Tennis Tune-Up Campaign. Visit TennisIndustry.org or call 866-686-3036.
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