Beach Volleyball Tournament Updates Details of Event

South Bay-based BeachBum Sportz, an interactive apparel brand that incorporates sports leather into its products, has been named the official headwear brand for Miramar's King & Queen of the Beach® tours and events. 

Queen & King of the Court® tournaments and events are home to international, fast-paced beach volleyball. This season's first tournament match is on February 15th, 2024, in Tenerife, The Canary Islands, Spain, and will be streamed live on watch.kingofthecourt.com.  

“Our initial collaboration that led to our Miramar® King of the Beach® hat line brought forth this new partnership,” said the Founder of BeachBum Sportz, John LaBreche. “There is no better way to expand upon the partnership and match the excitement and uniqueness that the Queen & King of the Court® brings than through these one-of-a-kind products.” 

The Miramar® King of the Beach® line by BeachBum Sportz features eight assorted styles of hats and is accessorized with up-cycled volleyball leather, making each one a unique story. The new line can be found at https://www.beachbumsportz.com/collections/king-of-the-beach-hats. 

“With over two million Miramar® King of the Beach® volleyballs sold globally since 1983, we’re honored to reconstruct and recycle parts of our past together with John and his team at BeachBum Sportz as we grow our global sports, apparel and lifestyle company with the next generation,” said Miramar® and King of the Beach® founder Stephen Ascher.  

“We can’t be more pleased to be a part of the global push towards a circular retail environment together with John and BeachBum Sportz for Miramar® and King of the Beach® and our Crown Brands,” added Olympic beach volleyball legend, Christopher St. John ‘Sinjin’ Smith. “From our early days along California’s golden shores, and the founding of our brands along America’s Riviera, it’s been an amazing journey. It’s great to see John and his team creatively take the King of the Beach® ball, the greatest beach volleyball ever made, and our Miramar® products in this new and exciting direction.”