USRowing is pleased to announce that 776BC has come aboard as Sponsor of USRowing and the USRowing National Team, as well as the Exclusive Apparel Provider. Under the new three-year partnership, 776BC will supply gear to all U.S. national teams and USRowing staff, as well as sell team-branded apparel.
Founded in Melbourne, Australia, by two-time Olympic rower and Beijing silver medalist Cameron McKenzie-McHarg and Kate McKenzie-McHarg, 776BC develops technical products for pursuits on the water, road, or track. Created by athletes for athletes, 776BC is built for performance. Developed, tested, and endorsed by elite athletes, each item in the 776BC line combines premium performance fabrics with true athlete insight, to deliver gear athletes deserve when they step out to deliver a winning performance.
"We are excited to partner with 776BC to provide gear for our national team athletes," said Josy Verdonkschot, USRowing Chief High Performance Officer. "776BC has a proven track record in providing quality rowing gear for athletes at the highest level of competition. Their background as rowers provides a unique perspective, and we look forward to working with them to help our athletes perform at their highest level."
As part of the partnership, 776BC will provide gear to all U.S. national teams including the Olympic, Paralympic, senior, under 23, and junior national teams, as well as the USRowing staff. 776BC also will sell team-branded apparel and merchandise through their website and USRowing's online store. To shop the collection, click here.
Cameron McKenzie-McHarg, 776BC co-founder, said that 776BC is honored to be partnering with USRowing.
"We are thrilled to be partnering with USRowing and for America's best rowers to be training and competing using 776BC products and technology," Cameron McKenzie-McHard said. "We share a passion for performance and look forward to working to support the athletes and team on their journey towards Paris in 2024."
About 776BC
Founded in Melbourne, Australia, by two-time Olympian and Beijing Olympic silver medalist Cameron McKenzie-McHarg and trusted by athletes worldwide, 776BC develops technical products for pursuits on the water, road, or track. 776BC exists to support athletes in their pursuit of performance, and they work with the world's best to create a range of specialized performance apparel that stands up to the toughest training programs. Founded by athletes for athletes, 776BC is built for performance. Developed, tested, and endorsed by elite athletes, each item in the 776BC range combines premium performance fabrics with true athlete insight, to deliver gear athletes deserve when they step out to deliver a winning performance.
776BC is committed to having a positive impact on the communities they serve and the environment in which they operate and compete. For athletes, nature is the backdrop to epic pursuits, and 776BC is committed to respecting and protecting it. This means that sustainable and ethical considerations come first. 776BC has made a commitment to minimizing its impact on the environment in every way possible -- from recycling unused textiles and upcycling used garments to choosing sustainable, durable fabrics, biodegradable packaging, and marketing materials.
In addition to USRowing, 776BC is the official apparel supplier and sponsor of Rowing Australia and the Australian Rowing Team.
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