SnowSports Industries Releases Economic Figures

Celebrating its 38^th annual edition, SnowSports Industries America (SIA), the snow sports industry's member-owned trade association, is pleased to announce the release of the 2015 Snow Sports Market Intelligence Report, a wide-ranging report of activity in the snow sports marketplace including retail sales, participation trends, demographics for participants, analysis of the season's weather and overview of economic health of the entire industry during the 2014/2015 season. 

"More information and knowledge of the industry should be a requirement for every company in snow sports - we all need an advantage in growing sales and the SIA Intelligence Report is an essential tool," said Robert Yturri, Obermeyer SVP Global Sales, Product and Brand Management.

Sample highlights from the report:

Snow Sports market sales reached $4.5B last season, a 2% increase over 2013/2014. 

• Specialty Shops $2.35B, down 4%

• Chain Stores $2.2B, up 13%

• Online sales $997M, up 4%

Trends in the 2014/2015 Snow Sports market covered in the Intelligence Report included:

• Handwear up 6% ($255M)

• Rentals up 5% ($208M)

• Baselayer up 6% ($151M)

• Winter/Snow Boots up 19% ($111M)

• Action Cameras up 11% ($55M)

• Outerwear Sales up 9% ($1.8B)

• Alpine Touring Equipment up 8% ($19M)

• AT Skis up 30% ($3.3M)

The report provides answers to questions such as:

• Where are consumers going for the lowest prices on equipment?

• Where was the growth in the snowboard participant base last season?

• What were the bestselling models of insulated jackets last season?

• How did the drought in California affect the snow sports market?

The 2015 Report covers a variety of retail channels including snow sports specialty shops, chain stores and the Internet. The analysis features chapters for Ski, Snowboard, Nordic, Backcountry, Apparel, Apparel Accessories and Equipment Accessories. 

The 2015 Snow Sports Market Intelligence Report and Descriptive Summary are available to non-SIA members for a cost.

Contact Kelly Davis, SIA's Director of Research at KDavis@snowsports.org or by phone at 703-506-4224.

SnowSports Industries America is a non-profit trade association with a history of supporting the snow sports industry to develop products and programs for individual and collective businesses all with the mission of growing participation, participants and retail sales. Also producing the largest trade show globally exclusive to snow and targeted research, SIA is based in the Washington, DC Metro-Area with offices in CO, OR and RI.