We’re headed into the new year – with all the best intentions. And we can safely say we’re not only back to normal but better than normal. Attendance in events and economic impact are shattering records, travel is back in a big way and hotels are starting to report sellouts for conventions and other events. That’s a great start. If one of your goals was self-improvement, this issue can help you become well-versed on industry issues like insurance, adaptive sports events and more. 2023 is off to a great start. Let’s keep the momentum and enjoy the ride.
The year was just drawing to a close when Abilene, Texas announced its strategic rebrand. The area’s old logo, featuring a shooting star and the words, Visit Abilene, had been used since 2008 but it wasn’t really telling our story – at least not the way we wanted it told. Here’s how we used our history, plus some forward thinking, to fix that. more....