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ARTICLE Apr 02, 2026
USA Flag Matchup Was Bad News for the NFL but Great News for Events
NFL athletes were outright humbled in their recent match against Team USA’s Flag Football squad but the more important takeaway was this: The event provided an enormous showcase for the skills it take...
ARTICLE Apr 02, 2026
World Cup Set to Redefine North American Travel Patterns
The countdown to June 11 has begun, with the World Cup poised to trigger one of the largest coordinated movements of people for a sporting event in history. Here is a look at how, with16 host cities a...
ARTICLE Apr 02, 2026
SFIA Topline Report Arrives With Good Tidings for Sports Event Industry
The Sports & Fitness Industry Association just sent down a crystal ball view of the youth (and hey, adult too) sports industry and the news is good. Team sports are continuing to grow, as are fitness ...
ARTICLE Apr 02, 2026
Event Owners Can Take Heart from Spring Forecast with Lower Tornado Risk
The long-range weather forecast for this spring is in and it should be reassuring to owners with sports events planned for areas in the Midwest: fewer tornadoes are anticipated. However, other events,...
ARTICLE Mar 19, 2026
Curling Clubs Report Renewed Interest in Wake of USA’s Historic Olympics
One of the (very many) feel-good stories to come out of the recent Winter Olympics was Team USA’s first-ever medal in mixed doubles curling, which included the storyline of the oldest-ever American wo...
ARTICLE Mar 05, 2026
Sound Advice for Race Owners to Help Veterans and Other Athletes Avoid PTSD
The sound of gunshots, cannon booms and air horns have long been noted as triggering to combat veterans and those with sensory challenges. Until now, though, the issue has not touched the sports event...
ARTICLE Mar 05, 2026
Colleges Cutting Off the Supply of Athletes to the Olympic Pipeline
Fun fact: 36 percent of Team USA in Milan/Cortina represented athletes with NCAA ties. Not so fun is the fact that colleges continue to cut the programs that feed the Olympic pipeline. Cuts generally ...
ARTICLE Mar 01, 2026
Community Partnerships Help Deliver the Win
Successfully leveraging community partnerships for sports events comes down to craftsmanship and forethought. One of the best examples of a good program is Olympic Partners (TOP) Program, created in r...
ARTICLE Mar 01, 2026
Vibrant and Growing, Senior Games Continue to Evolve
The National Senior Games Association continues to promote health and wellness at all ages, and to provide avenues for healthy, social competition in cities that have become known as great sports cent...
ARTICLE Mar 01, 2026
World Lacrosse
Lacrosse continues to grow in prominence. In addition to being a top sport in high schools and featured in the most recent World Games, it will make its Olympic debut in 2028 in Los Angeles. The six-...
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