There are many great things to see when studying the sports business industry: Emerging trends, the creation of an alternative accommodations market, new sports and plenty more. But the one thing that never changes is that it is an industry of stories. This issue celebrates those stories, whether it’s successful facilities, innovative marketing campaigns, boosting economic impact or even collaborating with competitors. We invite you to sit back and enjoy these success stories and even to get some new ideas as you write your own.
Rodeo is big in the USA and its growth starts at the youth level. The National High School Rodeo Association (NHSRA) sanctions nearly 1,900 rodeos a year, including its National Finals, considered the Super Bowl of high school rodeo. Learn about the organization, its events and how it promotes not just a sport but lifelong education and animal care. more....