Merchandising Your Event: The Basics of Building a Merchandise Plan
Managing an effective merchandising program for your event does not need to be a daunting task. Once...
Bill Ryan is President of Ryan Marketing Group Technologies in Grand Rapids, Michigan. Ryan was executive director of the Detroit Local Organizing Committee for the 2008 NCAA Men’s Division I Basketball Midwest Regional and the 2009 NCAA Final Four® and his professional team has worked on over 400 major sporting events. Ryan has been involved in promotional and licensed merchandise for 18 years. Bill also serves on the board of directors for the West Michigan Sports Commission.
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