Value of Sports Events to a Community
We've all heard the phrase, "And the crowd goes wild!" We love that phrase; in fact, it's our slogan...
Ryan Callison, author of this issue's Perspectives article on the value of a sports event within a community, is currently the director of marketing at Experience Arlington. He has been a member of the industry for over five years. Arlington is his second stop as he was previously in Lubbock, Texas. This is his first article for Sports Destination Management.
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