Rebranding: A Case Study
Sports tourism has facilitated rebranding of communities nationwide. Some areas have used sports as ...
Dan Rowe is the president and CEO of the Panama City Beach Convention & Visitors Bureau (CVB) and executive director of the Bay County Tourist Development Council (TDC). Prior to joining Panama City Beach, Rowe served as the state travel director for the State of Georgia, and as the Deputy Commissioner for the Georgia Department of Economic Development. He has also served as the Executive Director of the Tourism Development Alliance of Georgia, where he was recognized by for his leadership by the state.
www.visitpanamacitybeach.com
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