Articles

It's a time honored tradition dating back 15,000 years. It evolved to become the number one sport of the early Olympic Games. Today it is the sixth mo...

The power of the crowd is amazing. Imagine you are an athlete on the field ready to go up to bat, dribble a basketball to the net or run for a touchdo...

Imagine taking a kayak over a 186 foot waterfall; cruising down the Chilean Alps on the world's fastest bike going a mere 130.7 mph; bike base-jumping...

You hear it everywhere you go these days. At the sporting goods store, ballparks, arenas and concession stands. You can't turn on the television or ra...

Stunning scenery, endless natural attractions, rich cultural history, delectable food and a temperate climate - sounds great doesn't it? If you're con...

Nearly 150 years ago, when the term "bicycle" made its first appearance, it referred to a mechanically driven two-wheeler with iron tires. Despite the...

For more than a decade, the marketing dollars adjusted for inflation spent on traditional media such as print and broadcasting have remained flat whil...

Please imagine this scenario. You are an event owner and your event is due to go live on television in 15 minutes. The cameras are in place and the fa...

Any sports event planner knows that the key to a successful event relies heavily on the action on the field, but almost more importantly is the field ...

An interview with Betty Otter-Nickerson, COO of LIVESTRONG.