It might be considered a new trend in higher education. More colleges and universities are branching...

With 20 years of sports and entertainment business management experience, Stu Upson joined the Unite...

Tiger Woods. Vijay Singh. Michelle Wie. Joe Average. Guess who you're planning a golf tournament for...

As an event planner you are always looking to get the most benefits for your athletes, spectators an...

For more than a decade, the marketing dollars adjusted for inflation spent on traditional media such...

An interview with Betty Otter-Nickerson, COO of LIVESTRONG.

You hear it everywhere you go these days. At the sporting goods store, ballparks, arenas and concess...