Exhibit A: A Successful Trade Show
Trade shows and expos are perhaps one of the most popular add-ons to any sports event. In addition t...
An active member of the tourism industry for more than 35 years, Lou Mengsol served as Director of Sports Marketing for the Greater Woodfield Convention & Visitors Bureau, then worked to create the Northwest Suburban Chicago Sports Council, for which he was the first Executive Director. In 2006, he created his own business with the centerpiece being what is known now as the US Sports Congress. In 2018, he added the inaugural Sports Industry Exchange. Mengsol received his degree in travel and tourism management from Bryant & Stratton College, and the Sports Marketing Professional (SMP) designation from the University of Kentucky’s Sports Marketing Academy.
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