Merchandising: How to Create the Brand that Sells Your Event
One of the key secrets to creating a successful and sustainable event is telling a story that emotio...
Greg Weiss has been the president of the Adrienne Weiss Corporation (AWC) since 2003, being a part of the creative team and the copywriting. He is also the cofounder of FUIR, LLC, an entertainment-focused mobile app company and Upside Edibles, a sweets company located in California. Greg co-authored the book Brand Buzz: 3 Breakthrough Secrets for Building a Winning Brand and has spoken about branding at Chicago’s tech startup hub 1871, the University of Chicago Booth School of Business and at Kellogg School of Management.
gweiss@aweisscorp.com
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