Executive Insights: USA Pickleball
Of all the sports in the marketplace, pickleball is the one to watch. USA Pickleball, the national g...
Justin Maloof was named Executive Director for USA Pickleball in 2013 and was the organization’s first full-time employee. He was elevated to Chief Operating Officer in 2021. As USA Pickleball’s COO, he is responsible for the overall operation of the organization. He also oversees USA Pickleball’s operational structure, sustainability and service to its members and sponsors. Under his direction, USA Pickleball membership has increased over 1,400 percent.
Maloof is in his 30th year in professional/amateur sports. He previously served 16 years with the NHL’s Arizona Coyotes Hockey Club as the team’s head of fan development before transitioning to Executive Director of the team’s training center in Scottsdale. Before that, he was an account executive and promotions manager with the WHL’s Tacoma Rockets Hockey Club.
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