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Ice Rinks & Winter Sports: Hot Places for Winter Sports Action

Ice Rinks & Winter Sports: Hot Places for Winter Sports Action

The NHL was benched in the fall due to a lockout, but plenty of other skaters were getting ice time around the nation. And finding that ice time in th...

Northeast: Abundance of Riches

Northeast: Abundance of Riches

When it comes to sports destinations, the Northeast has a lot to offer. The geographic region encompasses the nine states from Maine to Pennsylvania, ...

Planning for Athletes With Special Needs: It's All in the Details: An Interview with Dan James, USTA's National Manager for Wh

Planning for Athletes With Special Needs: It's All in the Details

There are two kinds of sports event planners: those who have already planned events for athletes who use wheelchairs, and those who are long overdue. ...

The Rise of the Multi-Purpose Field: All the Sports, All the Time

The Rise of the Multi-Purpose Field: All the Sports, All the Time

Three-season athletes. Multi-tasking employees. Some things are just better when they can address more than one need.

Skateboarding & BMX: Creating An Action Sports Asset

Skateboarding & BMX: Creating An Action Sports Asset

Whether you ride a skateboard or a bike, whether you ride a plaza, a bowl or a race course, you’re one of a growing family of athletes. You’re an extr...

Emerging Markets: Get Out of Your Venue Rut

Emerging Markets: Get Out of Your Venue Rut

Repetition has long been known to be beneficial to athletes in practice sessions. When it comes to the location of sports events, though, for athletes...

Energizing Spectator Interest: Getting Spectators Into the Act

Energizing Spectator Interest: Getting Spectators Into the Act

If it takes a village to raise a child, it takes a city to host a marathon. In addition to the actual 26.2 miles of streets, it takes a year-long coor...

Senior Games: Bring in the Senior Class

Senior Games: Bring in the Senior Class

Sports events are good business. They encourage health and wellness and generate revenue for the communities that embrace them. But some sports events...

Outstanding Venues: Outstanding U.S. Sports Venues Share their “Wow” Factors

Outstanding U.S. Sports Venues Share their “Wow” Factors

Sports event planners know it takes more than one “wow” factor to make them deem a sports venue “outstanding.” Truly outstanding sports venues are the...

Merchandising Your Event: The Basics of Building a Merchandise Plan

Merchandising Your Event: The Basics of Building a Merchandise Plan

Managing an effective merchandising program for your event does not need to be a daunting task. Once you’ve reviewed all of the factors important to y...