Setting the Stage for Success: The Art of Branding Sporting Events
The competition to capitalize on the appeal of sporting events has never been greater. Marketing your event in this lucrative - and loud - marketplace...
Articles
An Interview with David Stephens, Co-Founder and CEO of PrimeTime Sports
An interview with David Stephens, Co-Founder and CEO of PrimeTime Sports
Competitive Cheerleading & Dance Destinations
Many people perceive cheerleaders and dance team members as a group of girls who throw their pom-poms in the air after a touchdown and encourage crowd...
The Sponsorship Dynamic
You are in the process of bidding for a sports event, you have successfully landed an event, or perhaps you are creating an event.? Regardless of the ...
An Interview with Aaron Soroka, Director of Business Devleopment - GWN Dragon Boat
An Interview with Aaron Soroka, Director of Business Devleopment - GWN Dragon Boat
Volleyball: America's Hybrid Sport
Volleyball, a sport born and bred in America, turned 110 in 2005, but only recently did it begin to achieve the type of popularity in its home country...
Athletes: Keeping Your Eye on Sports-Even-Planning Priorities
You have an enormous responsibility when charged with planning a sports event and determining its destination. There are many dedicated athletes and t...
Working with Sports Commissions & CVBs
If you're a sporting event planner trying to settle on a location, there are two organizations that you should seek out and add to your planning team:...
Where There's Water, There's a Way
Water sports are an ever-growing area of athleticism and entertainment in America, and they are as varied as the locations that host them. Traditional...
Working with Media Partners: Show Me the Money
One of the most important elements of any special event is a strong media partner. With the proliferation of participatory grassroots sports events an...