Think Beyond the Like Button
Social media provides a cost-effect means of promotion for a rights holder, event owner or venue manager. As part of a comprehensive marketing campaig...
Articles
Sports Landscapes Designed by Mother Nature
In the arms race to build new sports venues, it’s easy to forget that one of the best landscape and design entities is Mother Nature herself, who has ...
Steeped in History, Lacrosse Looks to Make Its Move in the U.S.
Lacrosse is considered the oldest organized sport in North America, with its origins going back to the 12th century when it was played by Indigenous p...
The Spirit Industry: Off the Sidelines and into the Spotlight
Cheer has cemented its place as one of the most popular group sports in the U.S. It remains firmly in the top ten among high school sports, and all-st...
How to Add a New Generation to the Industry? Start with Good Intern Programs
Internship programs can offer great opportunities for college students, and even high school students, to learn job positions within the sports touris...
Competition, Culture and Climate for the Win
The Southeast has a culture all its own, with its rich history influencing the region’s distinctive arts, entertainment and cuisine. Its ideal climate...
Hit the Road
In 2022, two-thirds of runners surveyed by Running USA indicated they planned to increase their participation in running events over the next 12 month...
Inside Events: 5v5 Soccer
5v5 Soccer offers soccer events in small-sided formats that are designed to give players more touches on the ball, as well as a better enjoyment of th...
Exhibit A: A Successful Trade Show
Trade shows and expos are perhaps one of the most popular add-ons to any sports event. In addition to giving vendors exposure to a guaranteed populati...
Packing A Punch
Combat sports had a good year. Martial arts, MMA, boxing and wrestling all posted participation gains in 2022. A growing cadre of females is helping t...