White Papers

This paper explores the various challenges marketers and sports teams have to keep fans loyal and active with their brand. It examines the impact of re-branding and the popularization of social media...

As the Olympic Games celebrates historic achievements in gender equity, Ernst & Young launches new white paper on enhancing diversity in sports, business, society and the global economy

Best practices to make sports marketing pay off

In the many U.S. states that rely on winter tourism, snow is currency and climate change is expected to contribute to warmer winters, reduced snowfall, and shorter snow seasons. For those whose...

In May 2011, the Knight Commission announced a new initiative to fund research on policy issues in college sports. The program was intended to enhance the Commission’s long-standing legacy of...

The glorious uncertainty of sport and the honesty and upright image of athletes are popular and motivational values that risk being undermined unless serious measures are taken to bring corruption to...

This report offers an overview of the business and economic landscape of intercollegiate athletics, with a particular focus on the Football Bowl Subdivision, the top competitive tier of the National...