White Papers

What sports will be in? What will tie in with current travel offerings? The American Society of Sports Medicine's Annual Survey of Fitness Trends provides some clues as to what will grow in the coming...

The Women’s Running 2018 Audience Study offers a wealth of market research on America’s fast-growing audience of women runners.

Do sign-up apps actually help generate increased registration for sports events? This report uses RunSignup’s registration data from the past four years to generate transparent statistics, identify...

Recreational fishing has a significant economic impact on communities throughout the U.S. But what does that really mean? The American Sportfishing Association (ASA) teamed up with Southwick...

In this, the largest marathon study of recreational runners ever conducted, researchers compiled a total of 3.5 million marathon records from around the world. The information researched included 196...

The U.S. Fish and Wildlife Services has released a survey of 2016 activity with an emphasis on fishing, hunting and wildlife recreation.

eSports is continuing to accelerate, growing not just in participants but in the economy it has created, including media rights, venues and the economic impact of professionally organized eSports...

The 2018 Manitoba Games in Thompson has released its economic impact assessment report with impact to Canada, Manitoba and Thompson.

The 40th anniversary of the Bank of America Chicago Marathon generated a record-setting $338 million in estimated impact.

The Bureau of Economic Analysis shows the outdoor recreation economy accounted for 2.2 percent ($412 billion) of current-dollar GDP in 2016.