In June and July of 2010, the world watched with great anticipation (and a heavy dose of skepticism)...

The goal is clear: creating a successful, long-running sports event that grows each year. And the ke...

As the American economy recovers from one of the worst crises of the past 50 years, the economic val...

Jimmy Lynn is the managing partner of JLynn Associates, a global strategic advisory firm focused on ...

Venues have the opportunity to book events from a variety of markets these days: Trade, Commercial, ...

Media coverage is one of the easiest ways to boost event attendance, create awareness and acknowledg...

When I was asked to write an article about measuring event ROI, I thought of my experiences at some ...